Montenegrin attack on the Croatian tourism

Podgorica - Croatian media with great care read news that the price of the tourist offer in the post season in Montenegro will be significantly reduced, and this strategy daily evening newspaper called Montenegrin shock campaign.

Entitled "The Montenegrin attack on the Croatian tourism: Day at sea for 9 euros!", Evening Gazette reported that so-called "shock campaign" did not invent the Montenegrins, as working for years to Turkey and Tunisia, when they want to attract additional attention of the market ".
"News" were announced on Sunday that the Montenegrin tourist association, the Ministry of Tourism and National Tourism Organization go to great regional campaign which aims to promote a cheap stay in Montenegro, with the aim of the economic crisis during the season to be successful.

Preparation of the campaign in the finish, and made public to be away from the region to offer ten-day arrangements and the price of 99 euros, and is very possible that the transportation time will be included.

- Montenegrin tourist authorities completed a major promotional campaign of its tourism. For now it is clear that it applies to private accommodation on the Montenegrin coast outside the season, during June, September and October, and even opened the possibility that the price of 99 euros for guests from the region enter and transportation costs. Thinking is, namely, to take upon themselves the Montenegrin government. Greater regional campaign goal is to overcome yet another uncertain year with less negative. Is it real and is there a Croatian private accommodation reasons for concern? - Says "Evening."

Neno Pinezici from the Association of private renters believe that it is a good marketing ploy to attract attention, but suspected in some great effects.
- During June and on the Croatian coast accommodation in a double room with private owners can get for ten euros. Montenegrin price of 99 euros is not, therefore, something unprecedented favorable. In addition, we are for the same money to get a bit higher standard - added Pinezici.

He said that Croatia last summer had several cases of foreign guests who after a two day stop their vacation in Montenegro, in the private sector, and come to Croatia.
- Disappointed guests showed us pictures from bottles and plastic bags on the beach, neuglednim apartments nadograđivanima without order and the like. In any case, I believe that prices will be crucial this season. I do not believe in lowering prices, but to raise the quality and I think that many Europeans take time - as Pinezici.

"Evening," adding that the private accommodation on the entire Adriatic coast for some time has the same price, and good results from last year show that the crisis is mainly achieved good relation of price and quality.

- Montenegrins did not invent price shock campaign. Years to Turkey and Tunisia do when they want to attract additional attention to the market. That is pressure on Croatia to take something like that, but our tourism is going the other way. Message to vacation on the Croatian Adriatic worth more pay. Unfortunately, it came to crisis, but it would be wrong to linear lower prices. Elasticity of agreement about the price of certain terms, discounts for children up to 16 instead of, as now, 14 years, increasing the value of the package free drink with dinner or a day trip will be equally effective - as Selimir Ognjenovic, Director ID Riva Tours.

The growing competition in the Mediterranean

Around 170 million tourists who annually holiday choose the Mediterranean, now have the choice of only 1.2 million hotel beds more than ten years ago. I offer out of season, largely exceeds the demand.
- Turkey and Egypt are the best, because they have the best relationship between price and quality. Croatia lacks a complete offer, the so-called "all inclusive", and many guests because of the crisis intensified their desire to control costs while on vacation - was assessed Mitja Kočevar from Germany's FTI's.

It is estimated that, as things stand now, the hardest to be "filled" in June
- Will surely be a lot of bids in the last minute (last minute), and the demand will depend on how much prices will fall from the current 400, 500 or 600 euros, according to what is now selling holiday in the Mediterranean - said Kočevar.