Aiming to positioning of Montenegro, continuation of fast sustainable development for necessity of strong image and promotion of Montenegro all over the world, last year we started global campaigns on TV nets CNN and EURONEWS.
Campaign “Experience wild beauty” started on CNN on July 08, last year and will continue to the end of this year.
In period from July to November last year a video clip was broadcasted that first of all showed geographic position of Montenegro and mixture of differences of Montenegrin south, north and mid parts aiming to visibility and challenging interest for destination of Montenegro, during December, January and February accent was made to Montenegrin mountains but also to littoral parts and promotion of winter tourist offer. This and following months CNN will broadcast video clip promoting values of Montenegro and coming summer tourist season. In April and May new video clip will be broadcasted 310 times.
Un previous period video clips were shown over 760 times and was seen over 33.5 millions times what show influence of campaign having in mind that CNN covers 95 countries of Europe, Africa and Asia and program of CNN has 102 millions of viewers.
EURONEWS is broadcasted in more than 114 countries in the world, it is more turned to Europe and is on in seven languages. Video clip of EURONEWS is produced in seven language modes as English, German, French, Russian, Portuguese, Spanish and Italian respectively.
In the period from start of broadcasting in December last year till mid of May of current year video will be transmitted over 460 times.
From the all viewers of EURONEWS 23% saw the video 3 times.
Decision makers saw video over 3 times. At certain days during week video was broadcasted over 20 times and is up to now seen over 26 millions times.
Rising of level of quality of whole product of Montenegro understands continuation of sensible and dynamic branding, promotion and PR activities at different tracks from domestic widest public, government, NGO sector, professional and qualified public in country and abroad to global public that is best animated by aimed campaign by TV nets as CNN and EURONEWS, that cover 85% of world media space.