Since July 1, at prime Serbian TV channels RTS and PINK will be transmitted video clips that are these days filmed in Montenegro.
Budva – In campaign “Discover, experience and enjoy” under slogan “Sweet and salty” that at the market of Serbia are promoted tourist offer of Montenegro for this summer, these days in Montenegro are filmed clips that will from July 1, start to be transmitted at Serbian state television – RTS and also PINK.
Ministry of tourism, tourist organization of Montenegro in association with local tourist organization started campaign of promotion of Montenegro at Serbian market that will last nine weeks.
According to the words of speaker of Ministry of tourism Jelena Paovic until start of transmitting of new clips at prime Serbian TV stations are transmitted clips “Summer for action” and “Summer for real vacation” directed by Nikola Vukcevic.
-Scenes for clips “Sweet and salty” recent days were filmed at the loveliest localities at Boka Kotorska bay, Kotor, Herceg Novi and Tivat, Budvanska rivijera, Ada Bojana, Durmitor and the Tara canyon. Clips lasting 15 to 30 seconds are another invitation to tourists from Serbia to come and experience, discover one new and lovelier Montenegro and enjoy it – emphasized Paovic.
According to her words the message that should be transmitted to the market of Serbia by whole campaign and clips that follow it is related to advantages of Montenegro in respect to competitive countries.
-When we say that first of all we think on quality of tourist product, hotel – catering capacities that from year to year raise category and only for this season will be open five large modernized and reconstructed hotels, complete new “Splendid” and lots of small family, traditional hotels and villas – stressed Paovic.
She added that the aim of the campaign “Representing unique diversity of coastal and north part of Montenegro, possibilities for active vacation, cultural historic treasures of Montenegro as well as traditional manifestations authentic for space they take place”.
-In the campaign special place take our national parks, lakes, rivers beaches and marinas where is improved service for berthing of yachts and boats. We assume also restaurants with traditional and international cuisine and all specific that Montenegro has – stated Paovic.
She emphasized that clips are so produced and directed to refer to different potential groups – families, young people, married couples, ladies and gentlemen in mature age, lowers in active vacation and extreme sports and to children.
-Montenegro offers lots of possibilities speaking on a kind of vacation – from rest at some sandy beach, over tasting specialties of traditional cuisine, shallow water, water skiing, enjoying in concert or theatre play at squares of old coastal towns, to entertainment in night clubs, at beaches and adrenalin rafting on the Tara, snowboarding at glaciers of Durmitor, mountain bike or walk around the lake… – emphasized Paovic.