Podgorica – The owner of the company Normal tours Zarko Buric said for “Vijesti” that hotel “Podgorica” will remain in their property until the complete realization of the business plan for UTIP “Crna Gora” with which he rejected the claims that the sale of the hotel has already been arranged.
– For now the hotel is not for sale. I haven’t even considered that possibility, even though there are some rumors. I am entirely pleased with how that hotel works, with its capacities, guests… I am not hiding the fact that two firms were interested in the hotel. Their representatives even came to see the hotel. Everything was just based on interest, and not on some real offer. I wouldn’t want to mention names, considering the fact that I didn’t want to sell the hotel – pointed out Buric.
He didn’t exclude the possibility of sale in some future period, but he stressed that he is sure that hotel “Podgorica” will be the ownership of Normal tour until the realization of the entire business plan for UTIP “Crna Gora” whose finalization is planed for two and a half years.
Buric didn’t negate that he engaged an English company “King Struge” for the estimate of the hotel and that the estimated value is much bigger then the sales one, but he didn’t want to say the figure.
– It is true that we have engaged the Belgrade offices of that company “King Struge” because we wanted to see the real value of the hotel after the renewal. The estimate was done in October last year and the present value is much bigger than the one at which we have bought the hotel three years ago. Even if I decide to sell the hotel I wouldn’t even sell it at the price at which it is estimated – stressed Buric. Hotel “Podgorica” which has 4 stars deals as a part of the enterprise Normal tours from the June 2004 when Buric bought it on the international open competition for 840 thousands of euros, and he invested another 4 millions of euros in its adaptation.
Buric has the intention after he finishes the business plan for UTIP “Crna Gora”, which has hotels “Crna Gora”, “Ljubovic”, and “Zlatica”, of having in the offer hotels with various levels and content in order to attract the clients of diverse payment abilities. At the end of May, says Buric, he will begin to adapt hotel “Ljubovic” which will be finished in 5 months latest, and it will cost 2, 8 millions of euros. According to the plans “Ljubovic” will be a hotel with three stars intended for the sports activities and smaller festivities and it will have 82 rooms.
– In the second half of the year 2008 we will begin to reconstruct hotel “Crna Goa” which will last at least for a year and a half. The hotel will have 150 rooms, and it will have a lot of new contents in the offer – indoor pool, fitness center, congress halls, closed garages… – explained the collocutor of “Vijesti”, adding that the reconstruction will cost 16 millions of euros. The special attention will be dedicated to the development of marketing strategy of the hotel “Crna Gora”, because the goal of Normal tours is to make a hotel a part of some famous international chain of hotels.
– In the game are Meriot, Hilton, Hyatt. I would like to tie hotel “Crna Gora” for some of those international chains, because I think that the management of the hotel has to be of high quality. One of those three chains can provide us with the quality management and franchise. I believe in hotel business in Podgorica, considering the fact that that is the business and economic center of the state, and soon it will become the fair town – said Buric.
With the purchase of 51,36% of the stock capital of UTIP “Crna Gora” in September last year for 4,7 millions of euros Normal tours has become the owner of 80,40% of the stock capital.