Podgorica – National tourist organization is dedicated to creation of quality tourist product and creation of tourist brand Montenegro, because only that can bring the increase of incomes from tourism and rising up of the standard of citizens – said director of NTO Sasa Radovic on a yesterday’s press conference.
He said that the priority goals of NTO are quality and quantity development of tourist product, reappearance of guests from the most emissive markets, as well as extension of season and regional development.
– We think that tourist destinations are found in tourist brochures, and that brands are found in the heads of our tourists and our potential guests. Only a recognized brand can lead us to a long –term goal – increase of incomes from tourism and increase of the standard of all citizens – said Radovic, adding that high number of employees in tourism and loyal guests are indicators of development of tourism in one area.
He said that the development of tourism has to be followed by the strict dedication to ecological principles, because Montenegro has been proclaimed an ecological state.
He said that the campaigns “May it do you good”, and “Hot winter in the hills” have given great results and that NTO will continue promotional campaigns, first of all in the countries in the region.
Radovic said that in the past five months NTO has presented the tourist offer of Montenegro on about 10 fairs, and that about half a million of people and over 400 journalists have visited Montenegrin stand.
On a yesterday held press conference it has been said that in the period from January to March, according to the records of Monstat, 52.349 tourists have visited Montenegro, that is 30% more than last year in the same period.