That Tivat represents the most perspective Montenegrin tourist destination, which in the years to come will take the leading position in the elite hotel tourism, confirmed the presentation of HTE “Primorje” one of the best hotel enterprises in Montenegro.
Even though the smallest coastal municipality, Tivat, thanks to better hotel capacities, and a well thought campaign, on both domestic and foreign market is slowly positioning itself on the tourist map of Adriatic.
With its two hotels on the sea, “Palma” and “Plavi horizonti”, and “Planinka” on Zabljak, this hotel enterprise is the best example how guests can be offered unique arrangements of rest at the sea and in the mountain, which none of the tourist hedonists can leave indifferent. Unusual vacation at the sea mixed with thrill which the most beautiful Montenegrin mountain, Durmitor, offers during the summer months, represent the winning combination of this hotel enterprise “Primorje”, which for the first time presented itself individually on Budva tourist market, because according to the words of the executive director Predrag Jelusic, this year HTE has three hotels in the offer.
The blend of the sea and the mountain is the offer, which is live both during the summer and winter. The total capacity of our three hotels is 1.300 beds. Starting from this season we are expecting that the foreign guests will have 75% of the total number of overnight stays. This year too our target market is Czech republic. It is interesting to say that Czech guests in our hotels have 24% of overnight stays from the total number on the level of Montenegro. Also, a good visit we expect from the markets of Germany, Serbia, Hungary and Slovakia that are also our target markets –said Jelusic.
He says that that hotel enterprise has projected that during this year they will have 120.000 overnight stays.
– The new offer is that we have managed, through our partners, to make the blend of the sea and the mountains during the summer months, so a great deal of guests in their arrival or departure will stay on Durmitor for two or three days. We are on the best way to create a whole offer and realize what we have planned with the business plan for this year. That it is the best way testifies also the record that until now we have managed to arrange 85 to 90% of the arrangements – said Jelusic.