Budva – Except Montenegrin coast, which this year is a real hit in the European tourist market, Montenegro is very recognized also by the mountains, which are becoming more and more interesting for domestic and foreign guests.
According to the words of the secretary of the Ministry of tourism and protection of environment Zeljka Radak – Kukavicic this year’s tourist offer of mountain centers in Montenegro has significantly been improved.
– Analysis of the European market has shown that there is a growth of demand for alternative forms of tourist product and staying of guests in the nature, and that is exactly what the north part of Montenegro has. Beside the two high quality and luxurious hotels with four stars, wellness and spa contents (Bianca in Kolasin, and Rozaje in Rozaje) a range of bigger and smaller hotels in the north have promoted their offer. Individually or in cooperation with tourist agencies and sports clubs they have prepared the offer of active holiday, excursion tours, and whole- day stay in the nature. The offer of the National parks “Biogradska gora” and “Durmitor” beside the unique natural pleasure, they have also made programs to satisfy the needs of choosy clients – said Radak – Kukavicic.
She added that the local tourist organizations of mountain centers in cooperation with the National tourist organization in the previous period in emission markets have promoted specifics of the tourist offer of each tourist place, which resulted with the increased demand for stay in the north of Montenegro.
In accordance with that this summer we are expecting a much better visit of tourists from abroad and from the country in all mountain centers. Recognizable and attractive offer of rafting, photo safari, mountaineering or mountain biking and other kinds of cruising over the mountains contributes the positioning and the image of Montenegro. For years it has been attractive for tourists, and it has been complemented with a range of events which affirm tourism and promote our culture, and history, domestic production, national cuisine and all those special things which the north of Montenegro has – said Radak – Kukavicic.
She said that the events which during June, July, and August will be held in mountain tourist centers from Kolasin, Bijelo Polje, Rozaje, Zabljak, to Plav, Berane, Andrijevica have a theme character and they are related to literary nights, exhibitions, scientific lectures, jeep races, mountain biking, camping, photo shooting…
– This is a beginning of carrying out of state project with which in the next three years we will create conditions for a faster development of tourism which means enjoying in active vacation in natural surrounding during the summer and the winter in our mountains.
Work title of this project of the Ministry is “Montenegro- Hiking & Biking Paradise of Europe”. Ministry of tourism and protection of environment, in accordance with the global tourist fluctuations and dynamic changes in the world tourist market, and in accordance with the practice of innovation and promotion of strategic documents after the 5 years old period of implementation, last year has started the project of Innovation of the Master plan which was adopted in 2001. In the workshops which were organized with the goal of inclusion of the public in the project of innovation of the Master plan, more than 400 representatives of Government, NGO, local TO’s, tourist economy, municipalities, international organizations, University and other organizations took part. The focus of the innovated Master plan is directed towards the development and valorization of the potential of the north of Montenegro – concluded Radak – Kukavicic.