Budva – After successful presentation in towns of Serbia, promotional campaign of Montenegro is in place at major Serbian TV stations and all over neighboring state there are 120 billboards with propaganda motifs “wild beauty” that invite guests to come to vacation.
According words of PR of Ministry of tourism Jelena Paovic, that Ministry and Tourist organization of Montenegro in last several years promote Montenegro at Serbian market through different kinds of marketing communication that resulted with good visit from that market.
-Campaign “Summer among friends”, “Traditional cuisine of Montenegro”, “Discover , experience, enjoy” in last period positioned Montenegro at the market of Serbia as new, interesting destination that should be rediscovered and enjoyed. Considering that tourists from Serbia usually just before vacation decide for certain tourist destination, our promotional activities did not end with presentation at Fair of tourism but this as previous years during this and last months. Tourist organization of Montenegro in cooperation with local tourist organizations and strategic partners of Montenegrin tourism, presented to Serbian market all tourist offer of Montenegro through media and promotional presentations followed by adequate message and invitation for vacation in Montenegro – said Paovic.
She added that at market of Serbia, Montenegro is presented as at all eminent European markets, promoting comparative values in respect to competitive destinations.
-It is first of all related to quality of tourist product, hotel – catering capacities that are raised from year to year level of offer. In the campaign, TO in cooperation with local tourist organization visited larger cities of Serbia and Vojvodina. Concept of program understands press conference, meeting with local officials, media and agencies. Campaign under slogan “Sweet and salty” started on June 12, and will last 9 weeks. Promotional video clips in general campaign “Discover experience, enjoy “ soon started broadcasting at the most influential TV stations in Serbia. Also started out door campaign in which is at territory of Serbia posted 120 billboards with motifs of Montenegro – stressed Paovic.