Budva – Even though the arrival of “The Rolling Stones” is already seen as one of the most successful moves in promotion of Montenegro which for a long time will be remembered and which will bring the long term gain, in the shadow of its marketing effect is the fact that the “rolling stones” will immediately with them bring the extremely big profit. According to the estimates of well informed people in the organization of that great deal, the very fee of 2,6 millions of euros, which Mick Jagger with his old time palls got for a two and a half hours of onset on the beach Jaz, is a small figure for what the twin and the surrounding municipalities will earn.
It is assumed that not just the organizers but also the entire tourist economy as well as all other accompanying activities, in just a three days “of concert euphoria” will earn 7 times more than the demanded amount of the popular group is, that is closely to 20 millions of euros. As it was earlier published, there will be 73.000 tickers printed of which 3.000 are for VIP Stands. Solely from the sale of the tickets the organizer the Municipality of Budva and Belgrade agency “Music star” will earn about 5 millions of euros.
Beside that it has paid in the fee for the concert of the world famous stars the agency “Music star” based on the contract with the municipality of Budva is in charge for the organization and preparation of the entire spectacle. That agency is paying the accommodation and the transfer of the stars, the preparation of the terrain behind the auto camp Jaz, adapting of the concert space as well as the placement of the big fence around the entire area. “Music star” will organize and pay the bailee service, which will include 3.000 men.
Even though the “rolling stones” is coming with two big trucks with batteries for the electrical power supply of the stage and the sound system and other production gear, “Music star” s obliged to provide constant power supply with electricity, and 35 telephone lines and Internet for the needs of the technical crew which has 200 members.
Despite the fact that there are somewhat less than three months left before the concert the preparation of the terrain is done quickly, because it is necessary to make an entire concert space which will receive 80.000 funs, the construction of the VIP Stand, and a great parking lot for 68 trucks of production and concert equipment with which the technical team of Rolling Stones arrives on the 5th of July.
The organizers are expecting at least a million of euros of income from the sponsors, and already now the final negotiations are being held with the leading domestic companies, which have shown the interest for the sponsorship of this big event.
To be a patron of this big event is the goal of many serious companies, and as we unofficially found out Montenegrin mobile operator “Pro monte” has great chances to get this sponsorship over the concert.
Apatin brewery has taken over the sponsorship over the Belgrade concert, which will be organized on Belgrade Hippodrome five days after the Budva concert, and considering the fact that Niksic brewery has the same owner it is likely that “Trebjesa” will also be one of the sponsors of the spectacle on Jaz.
As we found out after the calculation all incomes and expenditure should be measured. The municipality and “Music star” will share the profit 70:30%, so the gain for both of them will be great.
MAROVIC: I LIKE BEATLES MORE
Idea that the “Rolling Stones” should come to Budva, which was announced by the president of DPS Svetozar Marovic, was received with skeptics, and even condescending.
– They didn’t believe me that we will bring “Rolling Stones” – said Marovic and added that in a telephone conversation the Mayor of Budva M.A Rajko Kuljaca, who is on a study travel over America told him that every second official in USA has now heard for the first time about Budva.
– You know why” Because of the “Rolling Stones”! Some of us do not like Rolling Stones, I loved Beatles more, and if that was possible I would like to bring them too. They didn’t believe us that we can bring Rolling Stones”. For the first time in their history they are having a concert in some town with this number of citizens and that is our joined success. It is not a success of Svetozar Marovic, nor the success of DPS, nor of those who are members of this party, that is the success of Montenegro. On the official web site Mick Jagger will speak about Montenegro. We couldn’t have chosen a better promoter of Montenegro, and first of all of Budva. I love Montenegro and all my love for it comes from Budva – stressed Marovic.