Podgorica – Montenegro should look for possibilities for its products by which it would be recognizable in the areas of tourism, science, or informational technologies – that is the opinion of the director of the European financial convention, Claudio Kazuto.
– Those would be the areas in which Montenegro could find its marketing niches, the spaces in the market which are available for new, characteristic product for which Montenegro would have comparative advantages over other states.
– It is very hard to say what that could be. I think that in some way it should be connected with tourism… or science, computer sciences and informational technologies. Young people learn very quickly about technique, even if you would import the basic equipment from the USA, Great Britain, and other developed markets. I don’t see anything else as an obvious marketing niche for Montenegro. Montenegro just has to find it and develop it – said Kazuto.
He doesn’t think that the orientation, until nowadays, of the Montenegrin industry could be an obstacle for the development of the contemporary technologies in Montenegro.
– Generations are changing, people who worked in heavy industry and mines are moving and are retiring, and their children are thinking differently from them. They have the knowledge about the Web, about what is happening in the world, and we should expect the generations that will indeed reveal something new, and have the capital funds to help the Government in development. Estonia is a perfect example how from a communist economy in 5 years you can make a dynamic, new west European economy. They are no longer dependant from Russia and Finland. They are now dependant from the investors that are coming from all over the world. By the territory being a very small country can be an advantage that you should exploit well. People can not sit all day long in cafés and watch the stars – said Katuzo.
He thinks that Montenegro could catch up the other post communist countries in five years.
– There is no reason for which you couldn’t go forward very, very quickly. I think that a five years period is logic, and there is no reason why you couldn’t do that in two or three year’s period, if you have the will for that, because that is how the progress takes place. Once when it is started, it is like a snow ball, it becomes bigger and bigger and everyone wants to join in. So, it is up to the Government to start now and to provide the transparency, a good global marketing, and to make the country well known abroad – recommended Kazuto.
As a possible obstacle he mentioned the way of thinking and working from the past.
According to his words, Montenegro has already started to turn towards the elite tourism and to leave the mass one.
– I think that it is already happening. Look at what you have now – Splendid, Montenegro – that is a good start. The problem is communication. You should amend the airplane lines, as well as ship lines, to develop tourism in the north during the winter and the spring – said Kazuto.