RELIANCE ON PRIVATE ACCOMMODATION, IT SUCCESS SUMMER SEASON, SAY THEY ARE GREAT ECONOMIC PROBLEMS AND ARE ASKED TO STRATEGIC OBJECTIVES WERE UNREALISTIC.
Podgorica – Announcement of the campaign directed towards the region which will be promoted cheap price of private accommodation in Montenegro is about at least two things – the economic crisis is serious, and that the delay in Montenegrin tourism.
From the aspect of the crisis, it is normally run every possible campaign that will contribute to increasing the number of tourists and more revenue, even if it meant advertise private accommodation. Indeed it is logical and is not used for potcjenjivanje capacity of private accommodation, if estimated in this section has around 300,000 beds. We hope that the campaign will succeed because of the season with good success partly depends on the overall state of the economy.
Now, however, and everyone clearly the announcement of Montenegro as a high quality, exclusive and elite tourist destination, there is nothing, at least not in the near future. Some officials are now talking to so something could be achieved by 2020. year, even though the same officials several years ago in the same context, mention 2012th year.
Devastating is the fact that 87 percent of accommodation in Montenegro in the private sector, and only 13 percent of the hotel. For example, in competing destinations, Greece, Spain, Cyprus … dominates the hotel accommodation. In Croatia and Slovenia is not the case, but again much more favorable than in Montenegro in favor of hotel accommodation.
In addition to numerous other “minor” problems, the capital of Montenegrin tourism, which mostly predodre