Montenegro Becomes a Fashion Hub: 39th 1664 Blanc Fashion Week Begins
PODGORICA / BUDVA – From April 6 to 13, Montenegro will host the 39th edition of the 1664 Blanc Fashion Week Montenegro. This prestigious event will gather renowned local and regional designers, global fashion houses, and emerging talents at stunning locations across Podgorica and Galija Beach.
The official campaign features authentic photography captured at Galija Beach by photographer Rade Todorović. The face of the campaign is model Ksenija Popović, wearing a creation by designer Ivana Murišić. The professional styling was provided by Dino Empire hair salon and makeup artist Marija Ivanović, while the campaign video was directed by the leading regional director, Petar Kasalica.
EVENT PROGRAM
Monday, April 6 (19:00h) – BIG Fashion, Podgorica:
Grand Opening & Thematic Exhibition: A team of 15 Montenegrin designers will each present a unique gown inspired by the life and legacy of Princess Jelena Petrović Njegoš (Queen Elena of Italy). The exhibition will remain open to visitors throughout the duration of the festival.
Tuesday, April 7 (20:30h) – Verde Event & Wedding, Podgorica:
Tempus Fashion Day: The first runway evening features collections by: Anja Radulović (MNE), XYZ Fashion Store, Hana Bihorac (SRB), UDG Students (Faculty of Fashion Design), SP Gentleman, Suzana and Predrag Murišić (MNE), Blanka Orlando (MNE), and Timur Tursunkulov (KAZ).
Wednesday, April 8 (19:00h) – Verde Event & Wedding, Podgorica:
Kids Fashion Day: Global Kids Talent Agency and Top 3 Models present collections by Ukrainian designer Vitalina Smitko (Vitalina for Kids) and sophisticated designs by Serbian designer Vedrana Milanović (Atelje Luccino). The UMS Talent School will showcase the latest collection from the Italian brand Benetton, alongside Kinder Kids Modeling.
Thursday, April 9 (20:30h) – Verde Event & Wedding, Podgorica:
Tempus Fashion Day (Evening Two): The program opens with prominent Montenegrin designer Marina Banović. The audience will also see collections by Ana Vasiljević (SRB/ESP), GAS, Anna Suevalova, Natalija Nurbanova (NURBAN), and the legendary French fashion house Pierre Cardin, which recently opened its doors in Podgorica at Point Kvart.
Monday, April 13 (19:00h) – Galija Beach, Budva:
Ami Petrovac–Budva Fashion Day: The grand finale takes place at one of the most beautiful coastal locations. The honor of closing the event belongs to one of the region’s most significant designers, Verica Rakočević.
The professional look of the models for the main runway nights is managed by the Farmasi expert team (makeup) and Kuća Mode i Ljepote Zoran, with support from SSŠ Spasoje Raspopović and the Sophie’s Beauty Line Galija Beach styling team.
