Future Tourism Conference has been officially opened on the 5th of May with a special opening ceremony held in the congress center of Hotel Mediteran in Budva. This is the 3rd time the conference was successfully organized in Montenegro, since 2009 when the first Future Tourism Conference was held. This year the conference is divided into two parts: both scientific and professional.
During first day of conference different lecturers from the University of Finland, Germany and Serbia spoke, and a large attendance by the conference participants confirmed the significance of this event. The President of the Municipality of Budva, Mr. Marko Carević, attended the opening ceremony. He wished the participants successful three-day of  activities. The Conference was also attended by the Rector of the University of Montenegro and representatives of the Faculty of Tourism and Hotel Management from 11 European countries.

In the next two days participants of the Future Tourism conference will have the opportunity to listen to experts in the field of tourism, hotel management and marketing, who will share their experiences and knowledge to the following topics:

1. Digital marketing in tourism
2. MICE tourism
3. New trends in hotel industry
4. Revenue Management

Future Tourism Conference will gather lecturers from Booking.com, Travelport, TravelClick, PHOBS, T-Nest Resort, MICE Knowledge, Guest Joy and others.

The conference program also includes the competition of the best students in the field of tourism and hospitality, the traditional Case Study Challenge, which will represent themselves and their Universities in best possible way.